Marketing Manager

Well-established education technology firm is seeking a Marketing manager who will  strategize, implement, and monitor all marketing strategies for sales enablement.

Responsibilities:

  • Collaborate with our marketing & sales team and our partners to develop and execute marketing and advertising campaigns for lead/demand generation, achieve marketing objectives, apply best practices and ROI analysis to deliver efficient marketing and communications
  • Develop and oversee content marketing including brochures, product datasheets, case studies, whitepapers, videos, sales presentations, proposals etc.
  • Build brand awareness and positioning, including PR, media campaigns and identifying /leveraging key trends
  • Plan and execute effective email marketing, landing pages and social media activities
  • Manage and support utilization of marketing development funds and CO-OP and develop ROI metrics for spend activity
  • In conjunction with external website development partners, continue evolving the corporate website and E-commerce store to ensure it remains market-relevant in terms of content, design, and functionality across multiple devices.
  • Oversee planning and preparing of marketing activities, and participating for National/Local Trade shows
  • Provide Weekly Activity report of all marketing activities to management
  • Monitor and enforce MAP violations
  • Research advertisement/contents distribution through paid media outlet
  • Manage PPC advertising through paid SNS and Google AdWords etc.

Minimum Requirements:

  • Bachelors in Business, Marketing and Communication, or related field preferred
  • 4-7 years in marketing experience
  • A proven writer with a strong portfolio of work
  • Well-organized, meticulous attention to detail, and able to drive multiple projects forward at once
  • Relationship builder with excellent interpersonal communication, effective oral, written and presentation skills are a must
  • Competent in SEO/SEM with strong analytical skills
  • Must have working knowledge of Photoshop, Publisher and Word Press
  • Constant Contact experience preferred but not required.
  • Ability to travel, when needed