New Business Development Manager – Software and Applications

An international company, a leading provider of Education Technology Products and Solutions s is seeking a New Business Development Manager who will be responsible for planning/implementing new products launch in US market.

Essential Duties and Responsibilities

  • Identify customer needs through research and market data
  • Research/Analyze market condition and product/technology trend
  • Assess competition by comparing products
  • Develop plan and strategy for successful new products development and launch
  • Work with sales and marketing team to plan marketing communications objectives, promotional activities, and sales strategies.
  • Create long- and short-term product sales forecasts and analysis for management
  • Bring new products to market with return-on-investment analysis
  • Market new products with sales, advertising and production teams
  • Determine product pricing based on market research, production costs and anticipated demand
  • Schedule and assign operational requirements to follow up on work results
  • Report information or issues which would influence product development such as market situation, technology/market trend, competitor situation, policies and regulations on a timely manner to management
  • Communicate regularly with R&D and manufacturing team for products and market situation/trend.


  • 5+years’ experience in Business Development in a technology company. Experience, knowledge in Software, Network, or IT application is highly desired.
  • Bachelor’s degree from four-year college or university. Higher degree such as MBA a plus.
  • Strong communication (both written and verbal) and team management skills.
  • Analytical and good problem-solver.
  • Proficient in MS Office Applications (MS Word, Excel, PowerPoint).
  • Work well in diversified environment.
  • Open to frequent business trips